BeAwesome: #287 Consistency


I’ve learned from experience that if you work harder at it, and apply more energy and time to it, and more consistency, you get a better result. It comes from the work- Louis C.K

Fubu (Creators)

Fubu (Creators)


FUBU origins date is 1992 (Thanks Wikipedia). A gentlemen by the name of Daymond John and a few friends are the creators. Their consistency is what allowed them to become successful as brand. And well-organized company that took the world by storm in the 90’s. By 1998, FUBU had over six billion dollars in global sales. When starting something consistency is what will carry you. And get you to a point of happiness with a fire and hungry still inside. Selling cut off tops and wool hats every day out front of the New York Coliseum for 10$ is consistency. Enough consistency to encourage your mom to mortgage the house to start a company with a few friends. When you believe in something you just do it. Sometimes you feel down and out. You feel like you are to deep or so far behind that it is not worth it. Not worth to continue or follow what ever it is you believe in. But keeping a consistency helps. It allows you to see new doors. And open new gates that you’ve never seen. Without this consistency and desire, all goals are impossible.


Agreement or logical coherence among things or parts. Correspondence among related aspects; compatibility. Reliability or uniformity of successive results or events. Degree of density. Firmness or viscosity. Like said in previous messages. Anyone can start something. A consistent effort will get you to where you want to be. As soon as you stop. Another individual who is doing something just like you or similar is getting ahead. Consistency is about routine and staying focused on your purpose. Making each effort meaningful.


Those who are AWESOME are consistent. A routine. A consistent effort. A valid point of emphasis. We try to model good work ethic. We know that, that is what will carry us to our final obstacle or goal, which is being successful in life. Cherishing one another and believing in our actions.



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