What I’ve Learned From Indiegogo, A Crowdfunding Platform to Raise Money


Some of you may be late to the tea party, so here is an update: Be Awesome raised 10K with Indiegogo.com. 30% of our funds will go towards products and merchandise awarded to our backers. The other 70% will go towards Africa. This article will sum up my summer, campaign and future plans  with the movement.

Have you ever tried to Raise Money?

It took 4 months of thinking to figure out a fun way to raise money. I brainstormed ideas and thought about different concepts. I had no idea what to do.

We have all tried to raise money before. And if you are like myself, you understand that asking for money can be really hard and uncomfortable. How do you convince a stranger to support you? A smart idea, an easy concept and people who back you. Using  Indiegogo.com a fresh way to create a campaign, helped enormously in raising money and gaining global exposure!

How does Indiegogo work?

Indiegogo is an easy crowdfunding platform that ables others to donate funds easily. You create and idea or cause, describe it in detail, use images and or video to explain more and offer perks/rewards for your generous donors.

The most important part of creating an indiegogo campaign is a video and/or clear concept and idea. I was somewhat able to do this with my campaign: Be Awesome Africa . Our idea was to take 200+ t-shirts to a selected country in Africa. (My thoughts on this below)

Ups and Downs

After launching the campaign, I created time to sit down and really think about my idea. My mind started to wonder, “holy crap this idea is all wrong”. Why? Well why would you send 200+ t-shirts to a third-world country? I started to do a little research and ran across this article: The 7 Worst International Aid Ideas. As I scrolled down my heart skipped a beat and I see at number one 1. One million t-shirts for Africa. Was I shocked, not even a little.

Now usually number one is a good thing, but in this case it was not good at all. My idea and thoughts rapidly changed and my concept to take t-shirts to Africa (though my heart was in the right place) was entirely wrong. Sure I do believe these shirts can help others become motivated and live a happy life. I also believe they have the ability to make others follow their dreams as well. Did I plan to take 1 million like the company in the article above? No. But the point is, these countries need more than t-shirts.

Having the opportunity to speak with NGOS that are based in third world countries I started to realize my excitement overshadowed a bigger purpose. Like all people, I made a mistake. I quickly went to indiegogo and updated my message, telling everyone my new plan: To raised money to take a limited amount of t-shirts and use the rest to support families and groups in need. Such a relief.

How did I find support?

It was very challenging to find people to support my cause. I was extremely lucky to have really good friends and family members that helped out a lot. After thousands of tweets and facebook post and messages (Sorry) I continued to find support from everyone. I reached out to a number of newspapers and television stations, unfortunately I was unsuccessful. Finding publicity  is extremely important when trying to run a campaign. Television and newspapers only amplify the buzz and word of mouth about your product or campaign.

What I would have done differently

Research, research, research! It is so important to have a solid idea and concept before running a campaign. Talk to friends about it, share it with family, and do some serious research on how it is going to make the world a better place. If could change anything about my campaign it would be my pitch (main focus) and products. Though my products were good, I would offered less to keep orders less confusing.

What’s next for Be Awesome?

I have two goals by 2014. 1. Visit Rwanda and volunteer with children and families 2.  Be Awesome website up and running.

On October 8th-18th I will be traveling to Rwanda. Myself and a friend will be visiting local families and helping a local NGO: GraceRwanda with a variety of activities. We will spend our nights with a local family, explore and visit with a youth group and learn cultural and historic values with a women’s group from a local church. Once our schedule is confirm I will gladly post it online so you can keep track of our journey.

The website is coming (I Promise). I have been working with some  awesome designers and some new ideas and concepts to bring the Be Awesome idea a new taste. I am excited to show you what we’ve come up with. My idea is to launch before the end of November. More details about this will come later.

PS: Keep real friends close, be careful with everyone else..

Until Next Time,

Thanks again for all of the support!

Continue to #BeAwesome and give as much as you can!

I’m outta hurr!




BeAwesome: #292 Rescue

BeAwesome: #292 Rescue

I’d like to think that I’m brave. That’s a really wonderful personality trait to have. I would love to think I’m the type of person to go rescue someone. Actually I am that type of person- Rosie Huntington-Whiteley 




So I stumbled across this story in the paper (Nova Scotia, Canada) the other day via Ross Simmonds. And I was reading. And it happen to be one of the most interesting articles I’ve read in a while. It was short. And It was about a dog. Not exactly what I was looking for. But I started to read anyways. A dog who survives a terrifying ordeal on the Halifax Bridge. In short this is what happen. It was early morning and traffic was starting to gather on the bridge. A lady noticed cars slowing down. And some cars literally driving over something. In a flash, this lady, stopped her car, jumped out and look to realize it was a dog. Without even second guessing, she ran back to her car and wrapped this dog into a blanket she had in her backseat. With her day already tangled, because of her courageous act, she transported the dog to a near by clinic. The dog was reported to have badly fractured jaw, head trauma and inured paw and tail. The vet bill was 2,500$. (And it was not even her dog). Needless to say, this lady asked social media (Facebook) to help out and she ended up finding the owner and raising enough money for the bill. What does this mean. Why did she rescue this unidentified dog. Why did others, continue to pay zero attention to this living thing.


Sometimes we get wrapped up in life. Mine you. A lot of the time we get wrapped up. We so focused on ourselves that we forget about the people and things around us. Rescue; Save someone from a dangerous situation. An act of saving. Escape. In life sometimes we have to be selfish. Yes. That is an important part of success. But not to an extent were we are hurting others physically or mentally. Sometimes we have to remind ourselves to swallow our pride and do the right thing. Rescue those who are in need. Who need help. I am not asking you to jump into a burning building. I am not asking you to dive into an ocean of sharks. Making the right choices and showing you care about something or someone is important. Being nice and what it entitles is often forgotten in our busy lives. Not only. To your friends or coworkers. A commitment to being nice is year around. And towards anyone/thing you come across. Do you have to like everyone. Or hang out with them every weekend. Of course not. But being nice is the key. Never let a distraction stop you from helping. Or being there. Or recognizing what should happen in a situation. Take care of yourself. The people and things around you. And your future will be bright.




Those who are AWESOME rescue. We take it upon ourselves to do what it takes to help others. When we can. If we feel comfortable. We like to assist our helping hand. We consider the feelings of others. We look out for the human being, not just the group of friends. Family. And coworkers. We are a unit of rescuers.


BeAwesome: #214 Nap

BeAwesome: #214 Nap

I catnap now and then, but I think while I nap, so it’s not a waste of time- Martha Stewart 


Some of us love to sleep(Check BA: #188). Some of us need a certain amount of hours throughout the day (what ever that is) to sleep. Your body is trained and that is what you need. Can that amount of hours be changed? Of course it can. But for now it is what you and your body is satisfied with. In life, I request sleep. I think those who are successful sleep. But. At the same time have the ability  to work without. So Nap. You have a certain amount of hours/time in a day. These hours are dedicated to certain people. Obstacles. Goals. And mountains you are trying to climb. All of these things need dedicated hours. I’m not requesting that you never sleep. I am not requesting that you stay up all hours of the night. I’m requesting that you use your 24 hours wisely and nap. Use naps so you can focus. Stay alert and on task. Use naps to steal an extra hour when you wake up in the morning. Use naps to stay up. Stay up a little later than usual. Use naps. Naps are small but powerful tools. They can be the difference in winning and losing. Those who are AWESOME nap. Nap


DreamAwesome2012 (AUGUST 11th)

Halifax do I ever have something for you:


Presented by Dreamr.ca, BE…AWESOME and Childrenswish.ca, Halifax we present to you Dream Awesome 2012. On August 11th Dream AWESOME brings to you the biggest event of the summer! Everyone dreams right? So come out and express this feeling with friends and other AWESOME individuals. You have a passion or a dream you want to follow? We want to hear about it! Together we will celebrate being ourselves and doing what makes us happy while living a fun, health and loving life.


In partnership with Children’s Wish Canada, half of the proceeds from this event will go towards wishes for Canadian children between the ages of three and 17 who are diagnosed with life threatening illness. The Children’s Wish Foundation of Canada is dedicated to granting an exceptional wish to every child. For more information on Children’s Wish follow the link below:


EBox Art :#4

EBox (Electrical Box Art) : #4

EBox#4 is located down the street from EBox#3 (older post). It is on the corner of Main Street by the traffic lights. It is beside the busiest Tim Horton’s in all of Canda.ahaaha. This box is probably my favorite out of all of them. The concept is appealing and the children are painted to perfection. Not to mention, the bubbles are very realistic and look as though you could actually pop them from close up. I advise anyone who is in the area to check out this EBox without running off the road.ahah



Be Awesome

NSArtist of the Week: @jjsteeves

NS Artist: @jjsteeves

Because I know a lot of you hate reading (or listening to me ramble) I will get right into it. Let me introduce to you…


JJ Steeves: JJ Steeves (Twitter: jjsteeves) resides from the Halifax area here in Nova Scotia. Her style is ultimately unlimited (if that makes sense). She is able to express her feelings and her thoughts directly through her work.


Her desire is to create more meaningful art (the world needs this). What I like about JJ: Her stray cats (see websites) idea is genius. You can find them scattered around the Halifax area. Her technique is crazy unique and different. I love her ability to use cats (something she loves!!) as a building block for her career.



You can find JJ’s work @: http://ladiesgottasers.tumblr.com or http://www.etsy.com/people/StrayKitties

For once..StepOutsideTheBox – BeAwesome

NS Artist of the Week: @KerryFraser

NS Artist of the Week: @kerryFraser

Kerry Fraser: Miss Kerry Fraser (Twitter: @KerryFraser) is an artist from Halifax, Nova Scotia. She started painting when she was around the age of 10. She used her creativity at a young age and continues to do so, whether that is with a brush and some paint or glue and craft materials,  her inspiration remains the same (her mother). Her work features a range of styles and skills. What I like about Kerry: I love the realism in each pictures. Her ability to blend colors and her story (inspirational and inspiring). Me and Kerry are becoming great friends!!! Check her out!!

You can find Kerry’s work @: http://www.inspiredbygladys.blogspot.com/



PaintYourShoes -BeAwesome